When Swietlik Randolph Design moved to New Buffalo, Michigan, we needed to introduce ourselves to the community at a time when businesses were trimming their marketing budgets and looking for new strategies to weather a tough economy. We also needed to reassure our clients back in Chicago that we could continue to serve their needs.

This direct mail package used the concept of sowing seeds to express our ability to design smart solutions on limited budgets. Printed in house on a variety of recycled paper stocks, the package included our business cards and a plantable insert with wildflower seeds embedded in the paper.